CTV-The Network That Means Business

Discover the fascinating history of Canada's first private television network in "CTV - The Network That Means Business" by Spencer Caldwell. Published by the University of Alberta Press in 2001, this engaging paperback spans 440 pages, detailing the evolution of CTV from its inception as an 'Advertiser's network' in 1961. Caldwell offers an insightful exploration of how CTV has consistently captivated a broad audience with its popular programming. Through triumphs and challenges, this book chronicles the resilience of CTV's news division and its significant impact on Canadian broadcasting. Whether you're a media enthusiast or simply interested in the evolution of television in Canada, this comprehensive account is a must-read. Dive into the story of CTV and understand what makes it a cornerstone of Canadian media.