The Dark Side of CRM
Raamatu andmed
| Autor | China) Nguyen Bang (East China University of Science and Technology |
|---|---|
| Kirjastus | Taylor & Francis Ltd |
| Ilmumisaasta | 2015 m. |
| Keel | inglise |
| Lehekülgi | 304 psl. |
| Köide | Kõvakaaneline |
| ISBN | 9781138803312 |
Raamatust
Discover the intriguing insights of "Dark Side of CRM" by Taylor & Francis Ltd, published in 2015. This hardback edition spans 304 pages and is a must-read for students, researchers, and professionals alike. Dive deep into the complexities of customer relationship management (CRM) and explore the often overlooked challenges that accompany it. This book offers a comprehensive analysis of relationship marketing, social media, and marketing strategy, providing valuable perspectives for anyone looking to enhance their understanding of customer management. Whether you are studying the field or implementing strategies in a business setting, "Dark Side of CRM" equips you with the knowledge to navigate the intricate dynamics of customer relationships. Don't miss out on this essential resource for mastering the art of CRM.