Data Mining Methods and Applications

Discover the essential insights into data mining with Data Mining Methods and Applications by Taylor & Francis Ltd. Published in 2007, this hardback edition spans 332 pages and is a vital resource for anyone interested in the intersection of data analysis and marketing research.

This comprehensive book compiles a range of research works that delve into various data mining and forecasting techniques. Explore innovative methodologies including multivariate analysis, evolutionary algorithms, and neural network methods, all tailored for practical organizational applications.

Whether you're a student, researcher, or marketing professional, this book equips you with the knowledge to leverage data mining techniques effectively. Enhance your understanding and application of these powerful tools to drive informed decision-making in your organization.