Destination Marketing

Müügihind €61,19 Tavaline hind €79,54

TASUTA kohaletoimetamine

1 laos

Steven Pike

336 leheküljed

2020 aasta

Pehme kaanega

Vöötkood: 9780367469542

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.