Hacking Marketing

Müügihind €31,19 Tavaline hind €40,54

TASUTA kohaletoimetamine

2 laos

Scott Brinker

288 leheküljed

2016 aasta

Kõvakaaneline

Vöötkood: 9781119183174

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.