Innovation in Marketing

Discover the transformative power of marketing with Innovation in Marketing by Peter Doyle, published by Taylor & Francis Ltd in 2017. This insightful hardback edition spans 240 pages and delves into the intricate relationship between innovation and marketing strategies.

This book presents a comprehensive collection of material that explores systems innovation and the successful launch of new products. Key themes include the synergy between marketing and innovation, the strategic role of innovation, and how effective marketing strategies can enhance shareholder value. Additionally, it covers best practices in innovation management, ensuring that readers gain valuable insights into maximizing effectiveness in their innovation efforts.

Whether you're a marketing professional, a business strategist, or simply interested in the latest trends in innovation, Innovation in Marketing is an essential resource that will inspire and inform your approach to modern marketing challenges.