Introduction to Advertising

Müügihind €63,59 Tavaline hind €82,66

TASUTA kohaletoimetamine

Emmanuel Mogaji

308 psl.

2021. aastal

Pehme kaanega

Vöötkood: 9780367441999

This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.