Levels of Corporate Globalization
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| Autor | P. Kuchinka |
|---|---|
| Kirjastus | Palgrave Macmillan |
| Ilmumisaasta | 2004 m. |
| Keel | inglise |
| Lehekülgi | 192 psl. |
| Köide | Pehmekaaneline |
| Väljaanne | 1st ed. 2004 |
| ISBN | 9781349518487 |
Raamatust
Discover the innovative insights of Levels of Corporate Globalization by P. Kuchinka, published by Palgrave Macmillan in 2004. This engaging paperback edition spans 192 pages and introduces a groundbreaking segmentation approach designed for effective global customer management. Kuchinka's practical scale provides a valuable framework for measuring the level of corporate globalization, making it an essential read for business professionals and scholars alike. Whether you’re involved in global strategy or customer relations, this book offers essential tools to navigate the complexities of international markets. Enhance your understanding of corporate globalization with this must-have resource!