Reflects on the prime issues in integrated marketing communications. This work addresses strategic and critical issues that dovetail with the interest in marketing communications as reflected in the media, with emphasis given to advertising and sponsorship. It also includes sample exam questions, 'stop points', vignettes, and case studies.
Pehme köide · See väljaanne
€104,89Tarne 3-4 näd.
Kõva köide
€293,09Tarne 3-4 näd.
