Marketing Scientific and Technical Information

Discover the innovative world of marketing within the realm of scientific and technical information with Marketing Scientific and Technical Information by William Richard King. Published by Taylor & Francis Ltd in 2020, this insightful paperback spans 234 pages and delves into the applicability and potential of diverse marketing theories tailored for the scientific and technical information (STI) landscape.

This book showcases contributions from esteemed marketing scholars who explore STI marketing from multiple perspectives, providing readers with a comprehensive understanding of its complexities and opportunities. Whether you are a marketing professional, researcher, or student, this book is an essential resource for grasping the nuances of marketing in today's technology-driven world. Enhance your knowledge and skills in STI marketing by adding this valuable title to your collection today!