Multicultural Perspectives in Customer Behaviour
Maria G. Piacentini

Multicultural Perspectives in Customer Behaviour

Pehmekaaneline2014 m.184 lk Tarne 3-4 nädalaga
€67,77
Praegu otsasJätke oma e-posti aadress ja anname teile teada, kui raamat on taas saadaval. Tavaliselt kulub selleks 3-4 nädalat.
14-päevane tagastusgarantiiMõtlesite ümber? Saate oma tellimuse igal ajal enne selle teele saatmist tühistada. Tagastustingimused
Raamatu andmed
AutorMaria G. Piacentini
KirjastusTaylor & Francis Ltd
Ilmumisaasta2014 m.
Keelinglise
Lehekülgi184 psl.
KöidePehmekaaneline
ŽanrÄri ja juhtimine
ISBN9781138008922
Raamatust

Discover the intricate dynamics of consumer behavior in a globalized world with Multicultural Perspectives in Customer Behaviour by Maria G. Piacentini. Published in 2014 by Taylor & Francis Ltd, this insightful paperback comprises 184 pages that delve into how multiculturalism shapes market responses and influences societal trends.

As businesses navigate the complexities of an increasingly interconnected marketplace, understanding diverse customer perspectives is essential. This book, originally a special issue of the Journal of Marketing Management, offers valuable insights into the ways customers from different cultures engage with products and services.

Enhance your knowledge of marketing management and consumer behavior with this essential resource that is perfect for students, professionals, and anyone interested in the intersection of culture and commerce.

Sarnased raamatud

Hiljuti vaadatud