Netnography Unlimited

Tavaline hind €169,00
Kiirkuller (2-3 tööpäeva)

Robert V. Kozinets

326

2020

Hardback

Taylor & Francis Ltd

Vöötkood: 9780367431426

Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. In this volume, thirty-two researchers present nineteen chapters that examine how they have adapted netnography and what those changes can teach us.