Online Copywriter's Handbook

Unlock the secrets of effective online writing with the Online Copywriter's Handbook by Robert W. Bly. This essential guide, published by NTC Publishing Group in 2003, spans 336 pages and is now in its second edition, making it a must-have resource for both aspiring and seasoned copywriters.

Discover how to capture attention and drive sales through customer-focused, results-driven web copy. Bly shares valuable insights into persuasive writing techniques tailored for the unique interactive nature of the internet. Learn to craft compelling copy for various platforms, including websites, home pages, internet direct mail, banner ads, landing pages, and e-zines.

Whether you're looking to enhance your marketing skills or improve your online presence, the Online Copywriter's Handbook is your go-to resource for mastering the art of web copywriting.