• Book cover of: Persuasion in Advertising

Persuasion in Advertising

USA) O'Shaugnessy John (Columbia University

€243,50
€243,50 €251,50 Väljamüük

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Kalba Anglų k.
Leidimo metai 2003 m.
Puslapių skč. 232 psl.
Viršelis Kietas viršelis
ISBN 9780415322232

Persuasion in Advertising

A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption.

Book cover of: Persuasion in Advertising

Persuasion in Advertising

€243,50
€243,50 €251,50