A Practical Guide to the Fashion Industry

Discover the essential skills and insights needed to navigate the dynamic world of fashion with Practical Guide to the Fashion Industry by Virginia Grose. Published in 2021, this comprehensive guide spans 176 pages and delves into crucial aspects of product management, including product development, supply chain logistics, and effective branding strategies.

Grose expertly examines both traditional and contemporary roles within the fashion industry, offering valuable perspectives on the responsibilities of buyers, retailers, and merchandisers. Enhanced with new case studies and interviews, this second edition provides a realistic glimpse into the competitive landscape of fashion, making it an indispensable resource for aspiring professionals. Whether you're a student, a fashion enthusiast, or seeking to expand your industry knowledge, this guide will equip you with the tools necessary for success in the fashion business.