• Book cover of: Primer for Integrated Marketing Communications

A Primer for Integrated Marketing Communications

Philip Kitchen

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Autorius Philip Kitchen
Kalba Anglų k.
Leidimo metai 2004 m.
Puslapių skč. 208 psl.
Viršelis Kietas viršelis
ISBN 9780415314206

A Primer for Integrated Marketing Communications

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.

Book cover of: Primer for Integrated Marketing Communications

A Primer for Integrated Marketing Com...

€285,94
€285,94 €295,25