• Book cover of: Profit Maximization Through Customer Relationship Marketing

Profit Maximization Through Customer Relationship Marketing

Lerzan Aksoy

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Autorius Lerzan Aksoy
Kalba Anglų k.
Leidimo metai 2008 m.
Puslapių skč. 132 psl.
Viršelis Minkštas viršelis
ISBN 9780789038036

Profit Maximization Through Customer Relationship Marketing

Takes the various elements of customer centric marketing and brings them together using the research and case studies from various industries. This book discusses research and concepts to provide practitioners, educators, and students with an understanding of the range of issues relevant to customer centric marketing.

Book cover of: Profit Maximization Through Customer Relationship Marketing

Profit Maximization Through Customer ...

€83,13
€83,13