• Book cover of: Scaling Procedures. By: Richard G. Netemeyer

Scaling Procedures

Richard G. Netemeyer

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Scaling Procedures

Effective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social- psychological constructs.Scaling Procedures: Issues and Applications examines the issues involved in de

Book cover of: Scaling Procedures. By: Richard G. Netemeyer

Scaling Procedures

€152,56
€152,56 €157,75