• Book cover of: Smart Products, Smarter Services

Smart Products, Smarter Services

Massachusetts) Cronin Mary J. (Boston College

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Kalba Anglų k.
Leidimo metai 2010 m.
Puslapių skč. 360 psl.
Viršelis Minkštas viršelis
ISBN 9780521147507

Smart Products, Smarter Services

We are surrounded by products that have minds of their own. These 'smart products' are fundamentally changing both the competitive landscape for business and the daily lives of consumers. This book helps managers to understand the importance of creating a scalable product platform and an ecosystem strategy for smart products.

Book cover of: Smart Products, Smarter Services

Smart Products, Smarter Services

€50,71
€50,71 €52,75