Social Media Management

Müügihind €53,68 Tavaline hind €68,71
Autor Amy Van Looy
2 laos

TASUTA kohaletoimetamine

250 leheküljed

2015 aasta

Kõvakaaneline

Vöötkood: 9783319219899
Kirjeldus

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value.