Strategic Design

Discover the evolving role of design professionals in "Strategic Design" by Giulia Calabretta, published in 2016. This insightful book, spanning 228 pages, highlights how designers are no longer just implementers of product and service design briefs; they are now integral to the crafting of these briefs and the strategic decisions that inform them. Through compelling case studies, Calabretta showcases how companies and designers collaborate effectively, enhancing their design processes and outcomes. Ideal for industrial design enthusiasts and professionals alike, "Strategic Design" offers a fresh perspective on the intersection of design and strategy, making it a must-read for anyone looking to understand the modern design landscape. Dive into this essential resource and elevate your understanding of strategic design practices today!