• Book cover of: Strategic Marketing Planning. By: K. J. Alsem

Strategic Marketing Planning

K. J. Alsem

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Autorius K. J. Alsem
Kalba Anglų k.
Žanras Commerce
Leidimo metai 2023 m.
Puslapių skč. 458 psl.
Viršelis Minkštas viršelis
ISBN 9781032463834
Leidimas 2 ed

Strategic Marketing Planning

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.

Book cover of: Strategic Marketing Planning. By: K. J. Alsem

Strategic Marketing Planning

€67,77
€67,77