Strategic Social Marketing

Tavaline hind €58,00
Kiirkuller (2-3 tööpäeva)

Jeff French

576

2019

Paperback / softback

Sage Publications Ltd

Vöötkood: 9781526446046
2 laos

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.