Those Were the Days 2.0

Discover the updated edition of Those Were the Days 2.0 by Stefan Granados, published in 2021. This engaging 470-page book serves as the definitive chronicle of The Beatles' Apple organization, offering readers a comprehensive look into the evolution of this iconic music group. Since its original release in 2002, the landscape of the music industry has transformed dramatically, and so has the legacy of The Beatles. In this new edition, Granados explores how the organization has adapted to the digital age, showcasing The Beatles' transition into a global brand and their emergence as a Las Vegas attraction. Dive into a rich tapestry of history and criticism that not only celebrates the music but also examines the business of The Beatles and Apple. Perfect for music lovers and historians alike, Those Were the Days 2.0 is a must-read for anyone interested in understanding the lasting impact of one of the greatest bands in history.