• Book cover of: Transcultural Marketing. By: Marye C. Tharp

Transcultural Marketing

Marye C. Tharp

€90,81
€90,81 Väljamüük

Meil on laos

Toodet hetkel ei ole
Jätke oma e-posti aadress ja anname teada, kui toode on taas laos.
Köide
Pehme köide · See väljaanne €90,81Tarne 3-4 näd.
Transcultural Marketing Kõva köide €182,07Tarne 3-4 näd.
Autorius Marye C. Tharp
Kalba Anglų k.
Leidimo metai 2014 m.
Puslapių skč. 402 psl.
Viršelis Minkštas viršelis
ISBN 9780765643001

Transcultural Marketing

This unique book describes the most influential American subcultures currently shaping their members' marketplace choices. To build long term customer relationships, marketers must offer a cultural values proposition - they must understand and apply transcultural marketing methods.

Book cover of: Transcultural Marketing. By: Marye C. Tharp

Transcultural Marketing

€90,81
€90,81