Trustworthy Online Controlled Experiments

Tavaline hind €46,00
Kiirkuller (2-3 tööpäeva)

Ron Kohavi

288

2020

Paperback / softback

Cambridge University Press

Vöötkood: 9781108724265

Getting numbers is easy; getting trustworthy numbers is hard. From experimentation leaders at Amazon, Google, LinkedIn, and Microsoft, this guide to accelerating innovation using A/B tests includes practical examples, pitfalls, and advice for students and industry professionals, plus deeper dives into advanced topics for experienced practitioners.