Kõvakaaneline
Unlocking Strategic Innovation
€214,05€214,99
Tarne 3-4 nädalaga
Teavita mind, kui saadaval
| Autor | Surja Datta |
|---|---|
| Kirjastus | Taylor & Francis Ltd |
| Ilmumisaasta | 2021 m. |
| Keel | inglise |
| Lehekülgi | 148 psl. |
| Köide | Pehmekaaneline |
| Žanr | Majandusteadus |
| ISBN | 9780367322502 |
This new book explores how firms achieve competitive advantage in a disruptive, digital, and globalised business landscape. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft.