The Rational Animal

In "Rational Animal," renowned psychologist and business school professor, the leading voice in understanding human behavior, challenges the common notion of "predictable irrationality." Published in 2013 by Basic Books, this compelling hardback edition spans 288 pages and dives deep into the roots of our decision-making processes. The author presents a thought-provoking exploration, revealing that beneath our biases and misjudgments lies a sophisticated ancestral system that drives our rationality. This insightful work invites readers to rethink conventional wisdom about human judgments and choices, making it an essential addition to the libraries of anyone interested in psychology, behavior economics, or self-improvement. Join the journey of understanding your own instincts better as you uncover the truths about what makes us tick. Discover "Rational Animal" today and gain a fresh perspective on human nature.