23% maha

Brand Gap, The

€37,19 €48,34

TASUTA kohaletoimetamine

35 laos, valmis saatmiseks

Marty Neumeier

208 leheküljed

2005 aasta

Pehme kaanega

Vöötkood: 9780321348104

Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.

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