Sport Business in Leading Economies

Tavaline hind €58,99
Kiirkuller (2-3 tööpäeva)

James J. Zhang

544

2019

Paperback / softback

Emerald Publishing Limited

Vöötkood: 9781838679231

From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.