B2B Brand Management

Müügihind €64,79 Tavaline hind €84,22

TASUTA kohaletoimetamine

1 laos

Philip Kotler

357 psl.

2006. aasta

Kõvakaaneline

Vöötkood: 9783540253600

As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start using branding in a sophisticated way. But industrial companies must understand that branding goes far beyond building names for a set of offerings.