Design Driven Innovation

Müügihind €38,40 Tavaline hind €49,92

TASUTA kohaletoimetamine

Roberto Verganti

288 leheküljed

2009 aasta

Kõvakaaneline

Vöötkood: 9781422124826

Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.