Married to the Brand

Müügihind €28,79 Tavaline hind €37,42

TASUTA kohaletoimetamine

1 laos

William J. McEwen

144 leheküljed

2005 aasta

Kõvakaaneline

Vöötkood: 9781595620057

Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands — but not others.