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Analysis of Michael E. Porter's Competitive Strategy

€19,80 €25,74

TASUTA kohaletoimetamine

Pdraig Belton

128 leheküljed

2017 aasta

Pehme kaanega

Vöötkood: 9781912128808

First published in 1980, Competitive Strategy contradicted the accepted wisdom of the time that said firms should focus on expanding their market share. Instead, Porter claimed, they should analyze the five forces that mold the environment in which they compete: new entrants, substitute products, buyers, suppliers, and industry rivals.

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