23% maha

Advertising Account Planning

€88,79 €115,42

TASUTA kohaletoimetamine

5 laos, valmis saatmiseks

Larry D. Kelley

262 leheküljed

2014 aasta

Pehme kaanega

Vöötkood: 9780765640369

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

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