23% maha

Psychology of Influence

€64,79 €84,22

TASUTA kohaletoimetamine

4 laos, valmis saatmiseks

Joop van der Pligt

250 leheküljed

2016 aasta

Pehme kaanega

Vöötkood: 9781138655393

The Psychology of Influence provides an up-to-date student-oriented overview of how people are persuaded to change their attitudes, preferences or behavior. It uses international examples from contemporary written texts, TV commercials and social media, and provides an ideal core text for courses on consumer behavior and the psychology of attitudes and persuasion.

Vaata üksikasju