23% maha

Positioning: The Battle for Your Mind

€26,39 €34,30

TASUTA kohaletoimetamine

60 laos, valmis saatmiseks

Al Ries

224 leheküljed

2001 aasta

Pehme kaanega

Vöötkood: 9780071373586

Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

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