Deep Knowledge of B2B Relationships Within and Across Borders

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TASUTA kohaletoimetamine

1 laos

Arch G. Woodside

380 psl.

2013. aasta

Kõvakaaneline

Vöötkood: 9781781908587

The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.