Essentials of Pricing Analytics

Müügihind €56,39 Tavaline hind €73,30

TASUTA kohaletoimetamine

2 laos

Erik Haugom

280 psl.

2020. aasta

Pehme kaanega

Vöötkood: 9780367363239

This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a toolbox for implementing and solving a wide range of pricing problems. It demonstrates implementation using the highly accessible Excel software, analytical tools, real life examples and global case studies.