International Business Strategy

Müügihind €63,60 Tavaline hind €82,68

TASUTA kohaletoimetamine

3 laos, valmis saatmiseks

Alain Verbeke

675 leheküljed

2021 aasta

Pehme kaanega

Vöötkood: 9781108738378

Now in its third edition, this core textbook combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). It offers commentaries on 74 key articles from leading management reviews and develops a comprehensive conceptual model to support student learning with a practical perspective.