Exchange Behavior in Selling and Sales Management
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Raamatu andmed
| Autor | Peng Sheng |
|---|---|
| Kirjastus | Taylor & Francis Ltd |
| Ilmumisaasta | 2008 m. |
| Keel | inglise |
| Lehekülgi | 240 psl. |
| Köide | Pehmekaaneline |
| Žanr | Äri ja juhtimine |
| ISBN | 9780750685900 |
Raamatust
Presents a framework for the successful operation of selling and sales management. This book is composed of eight fundamental building blocks, which provide a framework to describe the dynamics of consumer and organizational buying processes. It also provides a scientific, analytical approach to the personal elements in selling.