• Book cover of: Knowledge-Based Marketing

Knowledge-Based Marketing

Ian Chaston

€239,86
€239,86 €247,75 Väljamüük

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Autorius Ian Chaston
Kalba Anglų k.
Leidimo metai 2004 m.
Puslapių skč. 288 psl.
Viršelis Kietas viršelis
ISBN 9781412900027

Knowledge-Based Marketing

Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.

Book cover of: Knowledge-Based Marketing

Knowledge-Based Marketing

€239,86
€239,86 €247,75