• Book cover of: Knowledge-Based Marketing

Knowledge-Based Marketing

Ian Chaston

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Autorius Ian Chaston
Kalba Anglų k.
Leidimo metai 2004 m.
Puslapių skč. 288 psl.
Viršelis Minkštas viršelis
ISBN 9781412900034

Knowledge-Based Marketing

Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.

Book cover of: Knowledge-Based Marketing

Knowledge-Based Marketing

€81,02
€81,02 €83,99