Challenger Customer

Müügihind €22,79 Tavaline hind €29,62

TASUTA kohaletoimetamine

Matthew Dixon

288 leheküljed

2015 aasta

Pehme kaanega

Vöötkood: 9780241196564

Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.