21% maha
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Shifting Your Strategy from Products to Customers
Müügihind
€35,25
Tavaline hind
€44,77
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Autor N. Dawar
Kirjeldus
States that most companies are still looking for competitive advantage where it used to be - in activities related to creating new products. Today, it's all about interacting with the customer. It's a big shift - and the companies that leverage this change will win out in the end.
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