Marketing and Retail Pharmacy

Müügihind €51,99 Tavaline hind €60,83
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174 psl.

1996 m.

Minkštas viršelis

Vöötkood: 9781857752021
Kirjeldus

Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business