Advertising and Multilingual Repertoires

Discover the fascinating intersection of language and marketing in Advertising and Multilingual Repertoires by Marco Santello. Published by Taylor & Francis Ltd in 2020, this insightful paperback offers a comprehensive exploration of the linguistic processes that shape advertising discourse. With 104 pages of engaging content, Santello delves into how multilingualism influences advertising strategies and communication. This book is essential for anyone interested in the applied linguistic aspects of commerce and how language diversity can enhance marketing effectiveness. Perfect for students, professionals, and researchers alike, Advertising and Multilingual Repertoires is a must-read for those looking to deepen their understanding of language in the advertising world.