American Advertising in Poland

Discover the intriguing dynamics of American advertising in Poland with American Advertising in Poland by Jeffrey K. Johnson. Published by McFarland & Co Inc in 2008, this insightful paperback spans 244 pages and delves into the advertising strategies of iconic brands such as McDonald's, Levi's, Frito-Lay, and Coca-Cola from 1990 to 2005.

Through detailed case studies, Johnson explores the nuanced relationship between these corporations and Polish society, challenging the common belief that international brands impose their products and ideas, thereby eroding local traditions and cultures. This book is essential for anyone interested in advertising, cultural studies, and the impact of American corporations in Poland.

Join Jeffrey K. Johnson on a journey that uncovers the complexities of globalization and its effects on national identity in the realm of advertising.