Book cover of: Artificial Intelligence in Marketing. By: Naresh K. Malhotra
Book cover of: Artificial Intelligence in Marketing. By: Naresh K. Malhotra
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Artificial Intelligence in Marketing

Review of Marketing Research

€111,00 €138,75
Autor Naresh K. Malhotra
Pristatymas gali užtrukti 2-3 sav.

TASUTA kohaletoimetamine

344 psl.

2023 m.

Kietas viršelis

Vöötkood: 9781802628760
Kirjeldus

Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).
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