Atmospheric Turn in Culture and Tourism

Explore the innovative insights of Michael Volgger in his compelling book, Atmospheric Turn in Culture and Tourism, published by Emerald Publishing Limited in 2019. This hardback edition spans 360 pages and delves into the intersection of sustainable development, strategic marketing, and branding within the realms of space design and architecture.

Volgger presents contemporary perspectives on the significance of 'atmospheric quality' in tourism and hospitality services. Readers will discover thought-provoking discussions on a variety of topics, including silent airports, ambient odours, and the concept of co-created atmospheres. This book is an essential read for professionals and enthusiasts looking to understand how atmospheric elements can enhance the travel experience and shape consumer perceptions.

Join the conversation on the future of tourism and hospitality with this insightful volume that bridges theory and practice in an ever-evolving industry.